Topics I Discuss
01.
Product
Uncover secret formula to develop, launch, and manage successful products
02.
Price
Different models and strategies to arrive at a logical price for products
03.
Promotion
Bust misconceptions about promotion and its false associations with marketing
04.
Place
How right physical channels and distribution models impact the success of products
05.
Customer Lifetime Value
The deepest secrets about the true purpose behind the existence of marketing function.
06.
Brand Equity
Learn the association between brand equity, customer centricity, and marketing activities